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Outreach

A leader in awareness marketing.

Sixteen years conducting outreach for almost a dozen state agencies and several of the largest Telecommunications Relay providers globally has provided the necessary skills and expertise for Workhorse to redefine your program, energize your outreach efforts, and set a course for connecting your resources to desired audience segments.
Focusing on the “benefits of” is, perhaps, the most fundamental difference between our strategic approach and that of our competitors.  While competitors mire audiences in mundane technicalities, Workhorse shows people how your programs offerings can liberate them.  This philosophical difference is evident in the way Workhorse crafts messaging in terms of providing solutions to specific audience segments, helping them live better, and encouraging them to feel more independent. In addition, our web platform was developed specifically to support Workhorses’ core outreach strategies, engage with stakeholder groups, and promote your messaging across viable media outlets. 
Contact Keith to learn more about Workhorse and what we can offer your program for reduced pricing as your dedicated outreach provider.

 
“Keith’s leadership, creative energy and attention to detail produced stellar results for us as we grew our Relay Business from 3 state contracts to 9 from 2010 to 2012.  His approach to managing projects, and interacting with my staff, my leadership, and our affiliates and clients was highly professional and greatly respected both by myself, and by my executive team.”
Gregory Smith
Director, Market Development
AT&T Relay Services

 


 

Relay Colorado Case StudyCapabilities Summary:
  • SWOT analysis
  • Business consultation and planning
  • Campaign and marketing plans
  • Creative services
  • Content creation and subscriptions.
 
Click to open case study in a new window

 

 


 
"I would like to take the opportunity to compliment Workhorse Creative (WHC) for their exceptional work creating a new marketing strategy.  We are already seeing proof that WHC produced documents that encourage qualifying South Carolina individuals to apply to SCEDP.  We are extremely pleased with the results and are confident that WHC has created a solution for our immediate and long-term Marketing Strategy."
Taffy Harding
Director
South Carolina Equipment Distribution Program (SCEDP)
 

 

Please take a moment and browse outreach samples below Workhorse has produced.
Reaching Complex or Unique Audiences
Workhorse has significant, proven experience in conceiving and producing materials that successfully focus on individuals with unique needs.  We invite you to examine our work below as a reflection of our capabilities based on the many projects Workhorse has produced for audiences representing diverse income brackets, educational levels, and technical and cultural backgrounds.  
Workhorse is well-versed in producing trans-generational design projects, as well as design for individuals with differing abilities and socioeconomic levels.  We have developed a particularly strong capability of producing well-targeted messaging for people who are deaf, hard of hearing, deaf-blind, or have a speech disability.  Our capacity to understand the relay user, in particular, allows the Workhorse team to develop perceptive relay messaging that communicates in a way that makes sense to this audience.
In addition, Workhorse has designed and developed print marketing materials for audiences with widely diverse income, education, experience, and cultural backgrounds.  Specific requirements vary greatly from project to project on the degree of emphasis on certain audience characteristics.  For some projects, we are obliged to translate content into different languages, which involves not only the transposition of thoughts expressed in one language into another, but also entails a process of cultural de-coding, re-coding and en-coding.  This ensures that the message is culture-sensitive and suitable for the target audience.  For some projects, Workhorse is called upon to focus on reaching people who share a certain demographic characteristic, such as age or education.  We have developed an understanding of marketing to different groups through learning and practice.  It is evident from our work that we apply this understanding to effectively market to different groups with diverse needs.
Our extensive graphic design experience translates into an acute sensitivity to and appreciation for the unique requirements of people who have disabilities.  Workhorse also offers the companion skill of information design, which focuses on how information is perceived and processed by an audience.  Working in tandem, graphic and information design enable the creative team to communicate visually and contextually in a direct and clear way to the widest possible audience.  In doing so, we strive to produce creative design that is markedly more accessible and inclusive. 
Our Perspective
A core objective for program development and outreach is the exploration of cross-promotional opportunities with other agencies, businesses, and organizations.  Research will be conducted, as needed, to refine target audience profiles, ensure effectiveness of future campaigns, enhance existing programs and outreach incentives, identify new outreach opportunities, and evaluate campaign results.
To develop an effective strategy for a given campaign, Workhorse conducts a SWOT Analysis, which is a strategic planning process used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project.  In essence, we define the objectives of the project and study the challenges and prospects for successfully achieving those objectives.  The resulting creative brief distills the messaging strategy, audience objectives, tone of the language, and other important elements of the campaign.
  • GRID
  • LIST
Lamoille Regional Solid Waste Management District

Outreach Provider

Workhorse worked with LRSWMD to produce their first Facebook promotion to inform businesses and institutions on the upcoming mandates for compliance to Vermont's act 148.
Deliverables: Branded campaign headline, theme, motion graphic slideshow, design, copywriting, and integrating surveymonkey into their Facebook page.

Outreach

Workhorse, a leader in awareness marketing.

Sixteen years conducting outreach for almost a dozen state agencies and several of the largest Telecommunications Relay providers globally has provided the necessary skills and expertise for Workhorse to redefine your program, energize your outreach efforts, and set a course for connecting your resources to desired audience segments.
AT&T

Contracted Outreach Provider

Workhorses' premiere account for 7 years with a focus on the Telecommunications Relay Services, a $40+ million dollar annual business for AT&T.
"Keith’s leadership, creative energy & attention to detail produced stellar results for us as we grew our Relay Business from 3 state contracts to 9 from 2010 to 2012."
– Gregory Smith,
Director of Marketing Development
AT&T Customer Information Services
 
Deliverables: Content Managed Website, Secure Managed Hosting, Strategic Planning, Copywriting, Video Production, Campaign Development and Execution, Design of Outreach Collateral & Mailings, Print Broker.
 
Sprint Relay

Contracted Outreach Provider

Workhorse was hired by Sprint Relay to support national outreach efforts and provide websites and collateral materials for several state contracts supervised by Sprint. States Workhorse supported included: New York, Vermont, Missouri, Ohio, Alabama, Mississippi, and the Commonwealth of Puerto Rico. Creative and strategy were directed by Sprint.
Deliverables: Content Managed Websites, Secure Managed Hosting, National Newsletter and Mailing, Video Production, Campaign Development and Execution, Design of Outreach Collateral & Mailings, Digital Photography, Illustration, Print Broker.
MassEDP

Contracted Outreach Provider

Workhorse Creative was contracted for three years to be the sole source provider of outreach services to the MassEDP program.
Deliverables: Program Identity, Strategic Planning and Development, Coaching Documents​, Positioning Statement​, Campaign Development and Execution​, Content & Collateral Creation​, Alliance Program, CMS Website​, Informational Videos, Tradeshow Materials​, Media Placement​, Print Broker.
Relay Colorado

Contracted Outreach Provider

Workhorse Creative was contracted to be the sole source provider of outreach services to Relay Colorado as an independent contractor for 3 years and under AT&T for an additional 4 years.  View Relay Colorado's Case Study and Project Samples.
Deliverables: Program Identity, Strategic Planning and Development​, Campaign Development and Execution​, Content & Collateral Creation​, CMS Website​, Print Broker, and Digital Photography.
 
MassRelay

Contracted Outreach Provider

Workhorse Creative was contracted for five years to be the sole source provider of outreach services to the MassRelay program. 
Deliverables: Program Identity, Strategic Planning and Development, Coaching Documents​, Positioning Statement​, Campaign Development and Execution​, Content & Collateral Creation​, Alliance Program, CMS Website, Informational Videos, Tradeshow Materials​, Media Placement​, Print Broker.
SCEDP

Contracted Outreach Provider

South Carolina Equipment Distribution Program (SCEDP) contracted with Workhorse Creative over a five year term to be their designated outreach provider. 
Deliverables: Program Identity, Strategic Planning and Development, Coaching Documents​, Positioning Statement​, Campaign Development and Execution​, Content & Collateral Creation​, Alliance Program, CMS Website​, PSA Video, Tradeshow Materials​, Media Placement​, Print Broker.
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