Workhorse has significant, proven experience in conceiving and producing materials that successfully focus on individuals with unique needs. We invite you to examine our work below as a reflection of our capabilities based on the many projects Workhorse has produced for audiences representing diverse income brackets, educational levels, and technical and cultural backgrounds.
Workhorse is well-versed in producing trans-generational design projects, as well as design for individuals with differing abilities and socioeconomic levels. We have developed a particularly strong capability of producing well-targeted messaging for people who are deaf, hard of hearing, deaf-blind, or have a speech disability. Our capacity to understand the relay user, in particular, allows the Workhorse team to develop perceptive relay messaging that communicates in a way that makes sense to this audience.
In addition, Workhorse has designed and developed print marketing materials for audiences with widely diverse income, education, experience, and cultural backgrounds. Specific requirements vary greatly from project to project on the degree of emphasis on certain audience characteristics. For some projects, we are obliged to translate content into different languages, which involves not only the transposition of thoughts expressed in one language into another, but also entails a process of cultural de-coding, re-coding and en-coding. This ensures that the message is culture-sensitive and suitable for the target audience. For some projects, Workhorse is called upon to focus on reaching people who share a certain demographic characteristic, such as age or education. We have developed an understanding of marketing to different groups through learning and practice. It is evident from our work that we apply this understanding to effectively market to different groups with diverse needs.
Our extensive graphic design experience translates into an acute sensitivity to and appreciation for the unique requirements of people who have disabilities. Workhorse also offers the companion skill of information design, which focuses on how information is perceived and processed by an audience. Working in tandem, graphic and information design enable the creative team to communicate visually and contextually in a direct and clear way to the widest possible audience. In doing so, we strive to produce creative design that is markedly more accessible and inclusive.