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Packaging

Positioning your products for success.

Workhorse has the experience, vision, and launch-ready web tools to successfully bring your product to market, elevate your brand apart from the competition, and execute a comprehensive marketing plan that reaches consumers and drives sales.
Over the span of Keith's career he has created almost a dozen packaging solutions for the food and beverage industries and while Keith was employed at Lisaius Marketing in the 1990’s he produced over 200 movie campaigns and developed the Long Trail Brewing's “Bear Theme” with owner Joe Lisaius.
 

 

"Keith was a pleasure to work with-highly creative, collaborative and flexible. I received many positive comments on the quality and "pop" of our packaging, which I fully attribute to Keith's efforts." 
Spencer Newman
Founder/CEO
Hot Potato Concepts

 


 

Workhorse Capabilities:
  • Creative services applying USDA & State labeling guidelines
  • Business and campaign planning
  • Consultation
  • Website and e-commerce platforms
  • Print broker & package sourcing

 

Please take a moment and browse project samples below for additional packaging projects and campaigns Workhorse has produced.
Learn More About Keith & Lisaius Marketing

Lisaius Marketing, Burlington, VT, Art Director/Senior Designer, 1992 – 2000

Designer and production asset skills were aggressively put to task creating key-art in Photoshop and designing and formulating collateral materials for over 200 movie campaigns for clients like the Discovery Channel, A&E, and the History Channel.

View Video Packaging for more samples and slideshow
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Packaging

Positioning your products for success.

With over 20 years of providing solutions to the entertainment, beverage, and food industries our experience and capabilities offer a comprehensive start-to-finish role designed for customer appeal.
Capabilities: Design, Strategy, Campaigns, Photography, Print broker.
Iroquois Sugarworks

Branding and Package Design

Extensive research helped formulate a creative solution that was powerful, unique, and positioned Iroquois apart from it's competition.
Deliverables: Identity, Package Design, Strategic Planning, and Development​
Market Stand

Branding & Package Design

View the logo and packaging that launched this local Vermont food start-up. 
Deliverables: Logo, point-of-sale cooler display, digital photography, sales collateral, and a website.
University of Vermont

Video Production, Packaging, & Consultation

Workhorse produced several videos for UVM Extension including a NACAA National Award Winner. 
Deliverables: Video production, Package design, Duplication, Print broker, Project consultation.
Long Trail Brewing

Illustration & Package Design

In the 1990's Keith was employed at Lisaius Marketing and worked with owner Joe Lisaius to create and launch the iconic Long Trail bear theme and packaging. Keith's whimsical sketchy style helped define Long Trail's brand for over 20 years.
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